This short ad by Kashmir tourism will surely melt your heart with its warmth and beauty

Screengrab from video uploaded by Jammu & Kashmir Tourism/Youtube
The Kashmir-crisis has been going on for longer than most of us can even remember, but what has not changed is the true essence of warmth, natural beauty and serenity of the place.

Looking past the blood-drenched violence and terrorism that has infested the state over the years, the sheer love and tranquility has been displayed profoundly in a new advertisement from J&K Tourism.

The short film, entitled, 'The Warmest Place on Earth' - attempts to capture that very simplicity both from the eyes of the tourists and the locals, narrated through an elderly Kashmiri native who showcases some of the most amiable and peaceful places of the state to a traveling couple. 

Uploaded on September 23, the video has been viewed over 80,000 times and has received a vastly positive response from both Kashmiri's and non-Kashmiri's. 

A vivid contrast to what you usually see in the mainstream media, this short video is sure to warm your heart.

Watch below:



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