Whitney Houston’s estate and management seems to have taken an assertive route ever since they made a partnership with Primary Wave music.
The late superstar’s fans have a number of projects to look forward to, many of which have particularly been secured – thanks to the aggressive skills of those at Primary Wave.
The latest in that line is a new fragrance based on the late diva, attempting to capture her essence and her brand, all in a bottle.
Houston’s first-ever perfume serves as a step in the right direction for the late singer’s estate, as this is something that has clearly worked for a number of other late Hollywood figures, who have benefitted greatly from such deals over the years (a la Elizabeth Taylor).
Partnering with Scent Beauty and perfumer Firmenich, the signature fragrance will make for a great collective item for her global fan-base, and will secure a long-term steady financial backup for the singer’s other prospected projects, while also fortifying her brand and giving it more longevity.
It is safe to say, that this is one undertaking that should have happened a long time ago. But better late than never.
Aside from this fruitful investment, Houston’s ardent fans also have the singer’s first-ever big-screen biopic to look forward to.
The Kasi Lemmons directed ‘I Wanna Dance With Somebody’, which has been written by Oscar-nominated Anthony McCarten comes out exclusively in theaters on 21 December 2022.
The scent is presently available at HSN where it is priced at $79 for 3.4 oz. Later in November, it will also arrive at Scent Beauty’s website and at Walmart stores – in the form of Holiday gift sets.