In July 2025, American Eagle launched a high-profile fall campaign featuring Sydney Sweeney, headlined by the tagline “Sydney Sweeney has great jeans.” While the pun on “genes” and “jeans” was intended as playful marketing, the campaign quickly ignited controversy. The Controversial Message In the campaign spots, Sweeney appears in denim and remarks, “Genes are passed … “Sydney Sweeney’s “Great Jeans” Campaign Sparks Accusations of Eugenics and Nazi Symbolism”
